Do you know the company that pays the highest salary in Japan? That company is not Toyota or Sony, but an Osaka-based company called KEYENCE CORPORATION. Keyence is a company that develops, manufactures, and sells automatic control equipment, measuring instruments, information equipment, and optical and electronic microscopes.
Keyence's average annual salary for the fiscal year ending March 31, 2022 is 21.82 million yen, up approximately 4 million yen from the previous fiscal year. Recently, overseas business in the U.S., China, and other countries has been strong, and consolidated operating income for the fiscal year ended March 2010 reached a record high of ¥418.0 billion.
Keyence's overseas sales ratio exceeds 50%, and the company currently operates in 44 countries and 200 locations around the world; it is one of Japan's leading blue-chip companies, ranking third in Japan behind Toyota and Sony in terms of market capitalization for Japanese companies in 2021.
What is amazing about Keyence is its operating margin: 55.6% in FY2017, which is significantly higher than Sony's 10.2%. The key points of Keyence's business model can be expressed in the following four points.
- Thoroughly meet customer needs
Keyence assigns a contact person to every business partner. This is done in order to directly listen to the customer's voice and utilize it in product development. Through their daily sales activities, Keyence representatives always listen to the minor concerns and inconveniences of our customers and feed them back into product development.
As a result, approximately 70% of Keyence's new products are "world firsts" or "industry firsts. - Have no factories
Although Keyence is a manufacturer of electronic devices, it does not actually own a factory. This is probably because the company has decided that outsourcing is more advantageous in terms of cost and risk since owning its own factory would require it to bear fixed costs, including labor costs, as well as huge R&D expenses in order to constantly pursue cutting-edge technology.
Similarly, Apple does everything from iPhone design to planning and development in-house while outsourcing production to factories with the best conditions at the time. - Thorough elimination of waste
For example, a company with a large scale of business allocates a large budget for advertising and develops promotions through TV commercials, newspapers, and magazines.
Keyence, on the other hand, does not have to spend much money on advertising because its customers are companies, not individuals, and therefore does not need to conduct large-scale advertising to promote sales. In addition, Keyence does not charge sales commissions to distributors because its sales representatives sell directly to customers, thus keeping necessary expenses to a minimum. - Creating a system that allows anyone to achieve results in sales
At Keyence, sales processes are standardized and thoroughly managed. The sales process is standardized and thoroughly managed. "No matter who is in charge of the sales process, if the sales activities are based on a highly reproducible sales method, the system will naturally produce high results. Each sales representative conducts consulting sales activities to understand the detailed needs of customers and develop new products, which can then be spread to customers around the world who have similar needs, thereby efficiently generating sales.
Keyence's strength is that we have meticulously built a system that maximizes productivity with minimal equipment and personnel. It is not something that any company can immediately imitate. Even so, there must be areas that can be used as references. A strong company has established a simple yet powerful philosophy and methods.
Reactions on the Internet:
I wonder how hard the work is. I can't picture it.
It's a great company that pays well.
I wonder if this company is the only one. The salary level in Japan is the standard of the world's leading industries….
Japanese
日本一給料の高い会社「キーエンス」とは?
あなたは日本一給料が高い会社を知っていますか?その会社とは、トヨタでもソニーでもなく、キーエンスという大阪の会社です。キーエンスは電子顕微鏡などの開発と製造を行う企業です。
キーエンス社員の今年の平均年収は、前年から400万円増えて2182万円になりました。最近は米国や中国への海外事業が好調で、営業利益は4180億円と、過去最高となりました。
キーエンスの海外売り上げ比率は50%を超え、世界44カ国で事業を行なっています。2021年の日本企業の時価総額ランキングでは、国内3位の大きな企業です。(1位はトヨタ、2位はソニー)
キーエンスがすごいのは、営業利益率で、2017年度は55.6%とソニーの10.2%を大きく上回っていることです。キーエンスのビジネスの特徴は、次の4点です。
- 顧客のニーズに徹底して応える
キーエンスでは、顧客の声を聞き、製品開発に活かすため、すべてのビジネスパートナーに担当者がいます。キーエンスの担当者は、営業活動を通じて顧客の悩みに常に聞き、商品開発に活かしています。その結果、キーエンスの新製品の約7割が「世界初」の製品となっています。 - 工場を持たない
キーエンスは実は工場を持っていません。これは、自社で工場を持つと、人件費や研究費に膨大なお金が必要なため、他社に任せる方がコストとリスクを抑えれるからです。アップルもiPhoneのデザインから企画・開発を自社で行い、生産は他の工場にアウトソーシングしています。 - 無駄の排除
例えば、多くの大企業では、テレビCMや新聞、雑誌などで広告をだします。一方、キーエンスは、取引先が一般人ではなく会社なので、大規模な宣伝を行う必要がありません。また、キーエンスは直接顧客に商品を販売するので、販売にかかる経費を最低限に抑えています。 - 誰でも営業で成果を上げられる仕組み
キーエンスでは、営業のプロセスをマニュアル化し、徹底した管理を行っています。"誰が担当しても、成果を出せる手法で営業活動を行えば、自ずと高い実績が出る仕組み”になっています。お客様の細かいニーズを把握し、新製品を開発し、それを同じようなニーズを持つ世界中のお客様に商品を広めていくことで、効率的に売上を上げることができるのです。
キーエンスの強みは、最小限の設備と人員で最大の生産性を発揮するシステムを構築していることです。これは、他の会社が簡単に真似できるようなものではありません。それでも、参考にできる部分はあるはずです。強い会社は、シンプルかつ強力な理念と手法を持っているものです。
ネット上の反応:
どんだけ激務なんやろなぁ。イメージつかんわ
しっかり給料を上げている素晴らしい企業だ。
この会社ぐらいかなぁ。日本で給与水準が世界の先端産業のスタンダードなのは....。
Words
- 電子顕微鏡 - Electronic Microscope
- 平均年収 - average annual income
- 営業利益 - operating income
- 時価総額 - market capitalization
- 製品開発 - product development
- 顧客 - client
- 人件費 - labor cost
- 研究費 - research cost
- アウトソーシング - outsourcing
- 雑誌 - magazine
- ニーズ - needs
- 構築 - build, assembly, organization
- 真似 - simulate, copy, imitate
- 理念 - idea